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TRAINING COURSE ON STRATEGIC MEDIA RELATIONS

November 4 @ 8:00 am - November 8 @ 4:00 pm

$1000

TRAINING COURSE ON STRATEGIC MEDIA RELATIONS
Start Date: 04/11/2019 End Date: 08/11/2019 for 5 days
Register online: https://bit.ly/2Gy2bYn
Organizer: DATA-AFRIQUE CONSULTANCY (www.data-afriqueconsultancy.org)
Course fee: KSH 70,000, USD 1,000
INTRODUCTION
Many organizations have always tried to reach out to the media in recognition of it as a key partner in popularizing their advocacies. Although they have attempted to share their information with the media by sending out copies of their reports, research, studies, and press releases, we still do not see much activities, issues and perspectives written about or broadcast from organizations. This is definitely NOT because media do not find some organizations newsworthy.
A preliminary survey has revealed and attributed this to:
• Lack of skillfully packaged information from organizations to attract media, so that media will find them useful for their purpose.
• The fact that most organization workers have inadequate – indeed, sometimes non-existent – media training
• How development organizations place their media releases, how they follow them up and how they network with media practitioners. In other words, it is about understanding how media operate and putting media strategies in tune with the media’s operating systems.
COURSE OBJECTIVES
At the end of this course the participants will be able to:
• Understand a step-by-step, systematic approach to media relations
• Understand the tools to get your organization more visibility and respect in the press:
• Identifying and developing relationships with media practitioners
DURATION
5 Days
WHO SHOULD ATTEND
Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.
COURSE CONTENT
• Creating a Media Strategy;
• How to Pitch
• Writing press releases (Practical)
• Organizing media visits
• Organizing press conferences and media briefings
• Writing features; ways to get feature coverage where you need it most
• Writing and distributing Opinion Editorials (op-eds)
• Producing and distributing Video News Releases for electronic media
• Writing factsheets
• Developing fresh story ideas and key messages
• Developing a crisis communications plan
• Opposition messaging and identifying and preparing your spokesperson for the media interview
• Understanding the context within which journalists operate
GENERAL NOTES
• This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
• Training manuals and additional reference materials are provided to the participants.
• Upon successful completion of this course, participants will be issued with a certificate.
• We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: training@data-afriqueconsultancy.org
• The training will be conducted at DATA-AFRIQUE TRAINING CENTRE, NAIROBI KENYA.
• The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
• Payment should be sent to our bank account before start of training and proof of payment sent to: training@data-afriqueconsultancy.org

Details

Start:
November 4 @ 8:00 am
End:
November 8 @ 4:00 pm
Cost:
$1000
Event Category:
Website:
https://bit.ly/2Gy2bYn

Organizer

DATA-AFRIQUE CONSULTANCY
Phone:
+254723360025
Email:
info@data-afriqueconsultancy.org
Website:
http://data-afriqueconsultancy.org/

Venue

DATA-AFRIQUE TRAINING CENTRE, NAIROBI KENYA
University Way
Nairobi, nairobi N/A Kenya
+ Google Map
Phone:
+254723360025
Website:
http://data-afriqueconsultancy.org/